Elements

Below you will find foundational information about Talkdesk® brand elements and how to appropriately apply them.

Symbol

The Talkdesk symbol is composed of the icon and the “t” monogram. It should be used as a secondary logo, as a brand signature, or in specific instances such as avatars or swag. For any other instances, please connect with the brand team.

Download symbol

Product and social media avatars

In product and social media platforms, the brand is represented by the symbol. Whether in a round or square frame, the icon should be protected as the scheme below. The symbol has specific proportions for the shape that frames it.

product symbol

social media avatar

Color behavior

The Talkdesk brand and symbol is represented by the color purple.

main color

Black and White (B&W)

Sizes

In order to maintain its legibility, the Talkdesk logo should never be presented in a size smaller than the example shown below. For sizes below 150px in screen media, and 35mm in print media, the Talkdesk logo should be used in one color version, as shown below.

These minimum sizes are related to high-resolution print production processes. For lower print production processes, such as print screening, larger sizes are advised. There are no maximum sizes.

MINIMUM SIZES

Symbol

main version

In order to maintain its legibility, the symbol should never be presented in a size smaller than the version shown here.

product and social media

These are the recommended sizes for digital displays. In order to maintain its legibility, the symbol should never be less than 16px, as shown here.

Clear area

To ensure the best perception of the logo, a clear area must exist between the logo and other graphic elements or margins. The minimum distance is represented by the “e.” Whenever possible, the clear area should be enlarged.

Symbol

To ensure the best perception, a clear area must exist between the symbol and other graphic elements or margins. The minimum distance corresponds to the width of the letter “t.” When possible, the clear area should be enlarged.

Color palette

Colors are one of the main features in a brand. They convey personality and tone. The Talkdesk color is purple, and the main palette consists of three purple tones. The palette for Talkdesk industries is a diverse group of colors, each related to a different industry. For text and backgrounds there is a neutral and text palette, as shown below.

corporate colors

The color purple symbolizes creativity and imagination, which ties directly to our value of courageous innovation. Purple fosters empathy, which supports our value of being customer-obsessed.

Purple promotes understanding and acceptance, which reflects our value of inclusivity and diversity. And purple fosters compassion, which connects directly to our value of giving back.

PURPLE

#5405BD
RGB 84 · 5 · 189
PANTONE 2091 C
CMYK 82 · 98 · 0 · 0

Mid Purple

#994FFA
RGB 153 · 79 · 250
PANTONE 265 C
CMYK 60 · 70 · 0 · 0

Light Purple

#BF91FC
RGB 191 · 145 · 252
PANTONE 264 C
CMYK 18 · 36 · 0 · 0

#5405BD

#bf91fc

industries colors

Financial Services & Insurance - Blue signifies trust, success, depth, loyalty, calmness, and power. It's one of the most popular colors for financial institutions.

Healthcare & Life Sciences - Teal/green has a strong association with health and vitality, perfect to promote wellbeing and healing.

Retail, E-commerce & Consumer Goods - Red is a warmth color, associated with passion, caring, and love. Its strong intensity also signifies excitement, determination, and courage.

Government & Education - Orange is a youthful and energetic color, associated with confidence and optimism.

Communications, Media & Entertainment - Pink is associated with kindness and compassion. Pink is a positive color and inspires warm and comforting feelings.

Travel & Hospitality - Yellow is bright and full of energy. It also represents playfulness, amusement, curiosity, and happiness making it the ideal color for the travel Industry.

Financial serviceS & Insurance

#00BCFF
RGB 0 · 188 · 255
PANTONE 2995 C
CMYK 83 · 1 · 0 · 0

80%

#49CEFF

60%

#80DDFF

#5405BD

#00BCFF

HEALTHCARE & LIFE SCIENCES

#18CCBD
RGB 24 · 204 · 189
PANTONE 319 C
CMYK 66 · 0 · 22 · 0

80%

#28E6D6

60%

#70eee4

#5405BD

#18CCBD

RETAIL, E-COMMERCE & consumer goods

#FF0000
RGB 255 ·0 · 0
PANTONE 485 C
CMYK 0 · 100 · 100 · 0

80%

#FF5B5B

60%

#FF8080

#5405BD

#FF0000

government & education

#FF6300
RGB 255 · 99 · 0
PANTONE 1505 C
CMYK 0 · 74 · 95 · 0

80%

#FF8F49

60%

#FFA56D

#5405BD

#FF6300

communications, media & entertainment

#DC00FF
RGB 220 · 0 · 255
PANTONE Purple C
CMYK 0 · 26 · 90 · 0

80%

#E95BFF

60%

#EE80FF

#5405BD

#DC00FF

TRAVEL & HOSPITALITY

#FFCC00
RGB 255 · 204 · 0
PANTONE 116 C
CMYK 0 · 14 · 100 · 0

80%

#FFDE5B

60%

#FFEDA4

#5405BD

#FFCC00

NEUTRALS AND TEXT

All text and content should be in the deep purple color. For backgrounds in visual compositions with illustrations or photography, there is a set of greys.

TEXT GREY

#949BAD
RGB 148 · 155 · 173
PANTONE 430 C
CMYK 33 · 18 · 13 · 40

70%

#A7ADBB

40%

#D4D7DE

light grey

#DFE1E6
RGB 223 · 225 · 230
30% PANTONE 430 C
30% CMYK 33 · 18 · 13 · 0

20%

#eaebef

10%

#f4f5f7

DEEP PURPLE

#1E0044
RGB 30 · 0 · 68
PMS 2695 C
CMYK 91 · 100 · 8 · 59

Incorrect uses

The logo must be used as provided by Talkdesk without changes, including, but not limited to—changes in the color, proportion, or design or removal of any words, artwork, or trademark symbols. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.

Logo


omit elements


change proportions


visual effects


other colors


outlines


gradients

Symbol


omit elements


change proportions


visual effects


other colors


odd shapes


gradients

Typography

Typography is a very important element of our brand identity. Its consistent usage is paramount to maintaining the correct perception of the brand. Gilroy font family by Radomir Tinkov is the main typeface of Talkdesk. The secondary typeface is google font Inter. All family weights can be used. The proper usage is described below.

Headlines

Sub-headlines

Bodycopy

Details

Capitalization

In titles and headlines, capitalize only the first word of a title/headline/subhead. We use sentence case because we are having a conversation with our readers and users and our writing should reflect as such. Product names, however, are always capitalized, even in titles/headlines/subheads.
Exception: The first word after a colon is always uppercase in headlines.

We punctuate all headlines and subheads with periods. This is a critical element of the Talkdesk brand.
Exception: We do not use periods on headlines for blog posts or asset titles (e.g. whitepapers, ebooks, etc.) or for webinars.

Note: These guidelines do not apply to Talkdesk news releases and editorial, as those follow AP Style. Reach out to pr@talkdesk.com for additional information.

Sub-brands

The Talkdesk sub-brands, such as teams or initiatives names, consists of the Talkdesk secondary lockup with the teams/initiatives names. The construction grid and fonts should be followed to guarantee coherence and unity. See some examples in use below.

examples

Product sub-brands

The Talkdesk product sub-brands consist of the Talkdesk symbol and the product name, as shown below. The construction grid and fonts should be followed to guarantee coherence and unity. Please, mind the trademark requirements for each sub-brand.

examples

What’s next?

All Talkdesk logos can be downloaded on the following page.

Downloads