Below you will find foundational information about Talkdesk® brand elements and how to appropriately apply them.
The Talkdesk logo is a combination of a symbol and a wordmark. It uses three vertical dots to represent the idea that there’s much more behind the message than just better conversations. We deliver more to our customers to help them succeed: a better way to serve, a better way to engage, a better way to grow, a better way to adapt, and much more.
The interaction between a customer and an agent starts with a conversation. We use the three dots horizontally to represent that conversation... someone is engaging with you, and Talkdesk is making it happen.
Secondary lockup - small sizes
In very small sizes, the three colors in the dots become compromised. In order to keep good readability and boldness, the logo should be in one color — Talkdesk Purple — for sizes below 150px or 35mm, depending on the media.
By using the main Talkdesk colors, these color behaviors allow a better identification of the brand. These are the preferential behaviors.
Black and White (B&W)
The Talkdesk symbol is composed of the icon and the “t” monogram. It should be used as a secondary logo, as a brand signature, or in specific instances such as avatars or swag. For any other instances, please connect with the brand team.
Product and social media avatars
In product and social media platforms, the brand is represented by the symbol. Whether in a round or square frame, the icon should be protected as the scheme below. The symbol has specific proportions for the shape that frames it.
social media avatar
The Talkdesk brand and symbol is represented by the color purple.
Black and White (B&W)
In order to maintain its legibility, the Talkdesk logo should never be presented in a size smaller than the example shown below. For sizes below 150px in screen media, and 35mm in print media, the Talkdesk logo should be used in one color version, as shown below.
These minimum sizes are related to high-resolution print production processes. For lower print production processes, such as print screening, larger sizes are advised. There are no maximum sizes.
In order to maintain its legibility, the symbol should never be presented in a size smaller than the version shown here.
product and social media
These are the recommended sizes for digital displays. In order to maintain its legibility, the symbol should never be less than 16px, as shown here.
To ensure the best perception of the logo, a clear area must exist between the logo and other graphic elements or margins. The minimum distance is represented by the “e.” Whenever possible, the clear area should be enlarged.
To ensure the best perception, a clear area must exist between the symbol and other graphic elements or margins. The minimum distance corresponds to the width of the letter “t.” When possible, the clear area should be enlarged.
Colors are one of the main features in a brand. They convey personality and tone. The Talkdesk color is purple, and the main palette consists of three purple tones. The palette for Talkdesk industries is a diverse group of colors, each related to a different industry. For text and backgrounds there is a neutral and text palette, as shown below.
The color purple symbolizes creativity and imagination, which ties directly to our value of courageous innovation. Purple fosters empathy, which supports our value of being customer-obsessed.
Purple promotes understanding and acceptance, which reflects our value of inclusivity and diversity. And purple fosters compassion, which connects directly to our value of giving back.
RGB 84 · 5 · 189
PANTONE 2091 C
CMYK 82 · 98 · 0 · 0
RGB 153 · 79 · 250
PANTONE 265 C
CMYK 60 · 70 · 0 · 0
RGB 191 · 145 · 252
PANTONE 264 C
CMYK 18 · 36 · 0 · 0
Financial Services & Insurance - Blue signifies trust, success, depth, loyalty, calmness, and power. It's one of the most popular colors for financial institutions.
Healthcare & Life Sciences - Teal/green has a strong association with health and vitality, perfect to promote wellbeing and healing.
Retail, E-commerce & Consumer Goods - Red is a warmth color, associated with passion, caring, and love. Its strong intensity also signifies excitement, determination, and courage.
Government & Education - Orange is a youthful and energetic color, associated with confidence and optimism.
Communications, Media & Entertainment - Pink is associated with kindness and compassion. Pink is a positive color and inspires warm and comforting feelings.
Travel & Hospitality - Yellow is bright and full of energy. It also represents playfulness, amusement, curiosity, and happiness making it the ideal color for the travel Industry.
Financial serviceS & Insurance
RGB 0 · 188 · 255
PANTONE 2995 C
CMYK 83 · 1 · 0 · 0
HEALTHCARE & LIFE SCIENCES
RGB 24 · 204 · 189
PANTONE 319 C
CMYK 66 · 0 · 22 · 0
RETAIL, E-COMMERCE & consumer goods
RGB 255 ·0 · 0
PANTONE 485 C
CMYK 0 · 100 · 100 · 0
government & education
RGB 255 · 99 · 0
PANTONE 1505 C
CMYK 0 · 74 · 95 · 0
communications, media & entertainment
RGB 220 · 0 · 255
PANTONE Purple C
CMYK 0 · 26 · 90 · 0
TRAVEL & HOSPITALITY
RGB 255 · 204 · 0
PANTONE 116 C
CMYK 0 · 14 · 100 · 0
NEUTRALS AND TEXT
All text and content should be in the deep purple color. For backgrounds in visual compositions with illustrations or photography, there is a set of greys.
RGB 148 · 155 · 173
PANTONE 430 C
CMYK 33 · 18 · 13 · 40
RGB 223 · 225 · 230
30% PANTONE 430 C
30% CMYK 33 · 18 · 13 · 0
RGB 30 · 0 · 68
PMS 2695 C
CMYK 91 · 100 · 8 · 59
The logo must be used as provided by Talkdesk without changes, including, but not limited to—changes in the color, proportion, or design or removal of any words, artwork, or trademark symbols. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.
Typography is a very important element of our brand identity. Its consistent usage is paramount to maintaining the correct perception of the brand. Gilroy font family by Radomir Tinkov is the main typeface of Talkdesk. The secondary typeface is google font Inter. All family weights can be used. The proper usage is described below.
In titles and headlines, capitalize only the first word of a title/headline/subhead. We use sentence case because we are having a conversation with our readers and users and our writing should reflect as such. Product names, however, are always capitalized, even in titles/headlines/subheads.
Exception: The first word after a colon is always uppercase in headlines.
We punctuate all headlines and subheads with periods. This is a critical element of the Talkdesk brand.
Exception: We do not use periods on headlines for blog posts or asset titles (e.g. whitepapers, ebooks, etc.) or for webinars.
Note: These guidelines do not apply to Talkdesk news releases and editorial, as those follow AP Style. Reach out to firstname.lastname@example.org for additional information.
The Talkdesk sub-brands, such as teams or initiatives names, consists of the Talkdesk secondary lockup with the teams/initiatives names. The construction grid and fonts should be followed to guarantee coherence and unity. See some examples in use below.
The Talkdesk product sub-brands consist of the Talkdesk symbol and the product name, as shown below. The construction grid and fonts should be followed to guarantee coherence and unity. Please, mind the trademark requirements for each sub-brand.